Earning 1.5 Million Dollars With Animated Explainer Videos

Joel Young, a 40-year-old professional voice actor from Cincinnati, OH, is the founder and CEO of JumpStart Video. Over the past 12 years, his company has produced over 15,000 animated explainer videos for clients worldwide.

How was the business started?

He started in voiceovers as a side hustle to get out of debt. After a few months, Joel noticed that many customers were pairing his voiceover services with video, so he taught himself video creation to offer both services. His journey began on Fiverr, where he grew to become one of the top 5 all-time sellers on the platform.

Joel emphasizes that treating selling on Fiverr like a legitimate business is important, as it brings in income. He believes that if someone pays for your services, whether it is artistic ability or time, it is always significant. Joel managed the business by himself for the first five years, later bringing in a personal assistant.

Marketing Strategies

Using Fiverr, Joel did not need to spend on marketing or advertising. He worked on optimizing his sales pages and focused on customer satisfaction, which led to positive reviews.

These reviews helped him rank higher in search results and brought in more customers. He saw that Fiverr’s commission structure allowed him to grow the business without upfront marketing costs. As he expanded and launched his website, he tried using Google Adwords, YouTube, and social media to attract clients but found the return on investment for these efforts was low.

Most of his new business came from client referrals. Joel explains that the referrals are a natural result of doing good work. When clients are happy with a video, others who see it often ask who made it, bringing in more business. His long history of positive reviews also helps Fiverr continue to connect him with new clients. Around 40–50% of his clients return for more projects after a successful first experience.

Approach to Revenue Generation

JumpStart Video's business model is based on single video sales, with each video being a unique creative product. The rate is $300 per 30 seconds of video, including scriptwriting, voiceovers, animation, and finishing. Looking ahead, Joel aims to strengthen relationships with long-term partners who need consistent video content.

The company currently generates between $750,000 and $1,000,000 annually, with expenses around 20-30% of that amount. For the past five years, Joel has operated with a small team of 3-5 people, having monthly expenses between $10,000 and $20,000.

Learn More

For more details about Joel and his business, visit:

JumpStartVideo.net for animated video services

JoelYoung for voiceovers.