Social Media Mastery: Building a 40K dollars/Month Empire Single-Handedly

Zack Williamson is one of the hottest names in Social Media Entrepreneurship space. Let’s talk about how he is building a massive Social Media empire and an agency on top of it as a solopreneur.

Who is he and why you should read this article !

Zach Williamson, a 29-year-old expert in social media strategy and content creation, is based in San Francisco and focuses on developing and overseeing digital brands, with a particular emphasis on social media. He is the owner of two highly successful brands, Culture Crave and Latest in Space, each boasting over 1 million followers across their various platforms, including Snapchat Discover shows. In addition to managing these brands, Zach offers a range of services including consultancy, account management, graphic design, paid social advertising, and editorial support to high-profile clients such as Rolling Stone and Friday Beers.

So, this guy has all the credibility to answer your questions like: How to build a business using Social Channels? How to Market your product at minimum expense? How to make it as a Solopreneur? and much more so just Read on!

The Early Start

Zach's career began at the tender age of 18 when he began to establish social media accounts. This early interest led him to create gallery sites, learn about SEO, and eventually start earning money through Google Adsense. His drive came from seeing other accounts make money from paid links, which inspired him to aim for the same. Within four months, Zach had amassed 100,000 followers, and by eight months, he had reached the 1 million milestone.

Initial Customers, Importance of Networking And the start of something Huge

At first, Zach concentrated on platforms like Twitter and Instagram, but his approach has grown more sophisticated over time, encompassing a wider range of platforms. Many of the strategies he developed early on continue to be key components of his current strategies. His initial clients came from affiliate work and PPC/CPM marketing, a field that was very different in 2012 when influencer marketing was just starting to take off. Zach's breakthrough moment came when he secured an internship at CollegeHumor, which eventually evolved into a permanent role. During his time there, he successfully expanded several of their social media channels, opening doors to new opportunities. CollegeHumor introduced him to other companies, helping him build a strong network of connections. This experience reinforced his belief in the potential of social media as a viable career path. Following his time at CollegeHumor, Zach took on a marketing contract with Cycle and ESPN for their project Buckets, a short-form Twitter show. By tapping into his extensive network of sports channels, Zach played a key role in promoting the show, which he secured through a direct message, showcasing the importance of networking.

The Agency: “From the Drafts”

To promote his business, Zach has primarily relied on word-of-mouth, the increasing popularity of Culture Crave, and direct outreach. His agency, currently named From the Drafts, is dedicated to creating brands that excel on social media. Once a community is established, the focus shifts to launching newsletters, websites, and apps. Culture Crave, which covers the latest in movies, TV, and video games, has quickly gained over 300,000 followers since its relaunch in June 2023, with more than a billion monthly views. From the Drafts earns money through various channels, including Snapchat Discover shows, sponsored content, Twitter ad revenue, and services such as management, consultancy, and paid social campaigns. The agency's monthly earnings in 2023 range from $20K to $40K, with an operational cost of about $5K.

If you want to connect with Zack or his works, here are the links:

Zack’s Email:

zach@fromthedrafts.co Just to let you know he does free evaluations of your socials. So make sure to utilise this opportunity to connect.