A Social Media Marketing Agency Earning 6-Figures Monthly

Neil, a 28-year-old entrepreneur, splits his time between Toronto, Canada, and Dublin, Ireland. He runs a digital marketing agency and an education company that specializes in teaching digital marketing. His agency focuses on direct-response video ads on platforms like YouTube, TikTok, and Meta, primarily working with internet brands. More information about his business can be found on Linxdigital.com.

How was the business started?

Neil’s journey began in aerospace engineering, but before graduating in 2016, he discovered online advertising and marketing. He immersed himself in learning about the field while still in school. Upon graduation, the aerospace industry in Canada was struggling, making jobs scarce. This situation prompted Neil to pursue online marketing full-time.

He started with SEO for his private affiliate sites, earning a modest income of $400 per month, which convinced him of the potential of making money online. Neil then ventured into dropshipping, where he learned to run Facebook ads despite losing $2,000 in the process. This experience proved invaluable when a friend needed help with Facebook ads for a client. Neil took on the project and performed well, leading to the realization that their ad management services were valuable to businesses.

Neil and his team began acquiring more clients, gradually expanding their operations, hiring more staff, and taking on additional projects over the past 6-7 years.

Initial Client Acquisition

Initially, the agency relied on cold outreach to attract clients. They engaged with potential customers through Facebook groups, private Slack channels, conferences, and events. Their early success was partly due to the novelty and low competition in YouTube ads during 2018-2019.

Referrals and bidding for projects on platforms like Upwork contributed to their growth.

Marketing Strategies

The agency’s primary marketing channel is their organic YouTube channel, where they share valuable information for free.

This strategy has established them as a leading authority on YouTube ads and other platforms. Their goal is to be the most valuable resource in their area of expertise.

Approach to Revenue Generation

The business operates on a basic agency retainer model, charging clients a monthly fee of $5,000 and an additional percentage of ad spend for developing and managing ads. They also offer a standalone course for $1,495 that teaches people how to run their own YouTube ads, along with a TikTok masterclass. The plan is to expand their suite of educational courses to cover multiple platforms in greater depth.